You’ve got the doers. Who’s doing the thinking?
You pay an agency, or you’ve hired a keen marketing manager. But every real marketing decision still lands on your desk. I give your marketing the senior direction and the processes it’s missing, without a full-time hire.
What you hear, and what’s usually going on.
“I do our marketing myself, in the evenings.”
You’re quick at the doing, especially with AI. What’s missing is someone checking you’re doing the right things.
“Our agency sends a report every month.”
Plenty of numbers, none tied to enquiries. Nobody is asking what should change next month.
“Our marketing manager is keen, but needs direction.”
And you’re the one giving it, squeezed in between running the business.
“We need more leads.”
Often you need better ones, and to know which channel actually brings them in.
“We tried LinkedIn and it didn’t work.”
It probably was never measured, so nobody really knows.
“We paid for a strategy once. It’s still in a drawer.”
A plan nobody acts on is worth nothing. I stay involved until it’s working, and where there’s a gap I’ll work directly in your website, email, CRM and social tools myself.
Direction, and a system to work to.
I work alongside your agency or team, giving them direction and a system to work to. The system stays when I step back.
A plan
A simple quarterly plan with clear priorities, so nobody guesses what matters this month.
Proper briefs
Clear briefs and targets for your agency, judged on enquiries rather than activity.
Reporting that means something
One page a month on where enquiries came from and what we’ll change.
Clear sign-off
Agreed rules on who decides what, so you only see what really needs you.
A monthly rhythm
A monthly review with your agency or marketer, run by me.
Two ways to work together.
Part-time head of marketing
For firms with an agency or a junior
I set the direction, put the processes in place and run the monthly review. Where there’s a gap, I do the hands-on work too. This is my Fractional Marketing Leadership service.
Direction check
For owners doing their own marketing
We start with the diagnostic and agree a simple plan, then meet monthly to check you’re focusing on the right things. You keep doing the work.
Not sure which fits? Book a free 20-minute call and we’ll work it out.
Senior judgement and real processes, without a full-time hire.
Rashid Patel, Chartered Marketer (CIM), Bolton. 10+ years in B2B and pharma marketing. Part-time head of marketing for firms that already have the doers in place.
In previous roles I set the strategy and did the hands-on work too, inside the CMS, email platforms, CRM and social tools.
AI tools I’ve built myself, and client work checked by me before it reaches you. Four firms at a time.
LinkedInFAQ
Start by seeing where you stand.
A free diagnostic on your business and your current marketing. Scored results on screen, and I can go through them with you on a free call.