For biotech, pharma tools, lab equipment and medical device companies, demand generation built around how scientific buyers actually make decisions. Long sales cycles. High deal values. Complex procurement. Without the full-time hire.
The same problems appear in life sciences businesses of every size. Not because the product isn't good enough. Because demand generation isn't built around how buyers actually buy.
18-month sales cycles left to sales alone. Marketing generates leads then disappears. No content, no sequences, no stage progression support.
Procurement committees, lab managers and CSOs need credible, specific content. Generic demand generation doesn't survive contact with a scientific buyer.
HubSpot, Salesforce, Marketo — set up, never optimised. Expensive infrastructure that isn't connected to pipeline or commercial outcomes.
LinkedIn campaigns, email blasts, trade show presence, none of it connected by a strategic framework. Activity gets measured. Pipeline doesn't move.
Marketing reports on MQLs. Sales reports on revenue. Different scoreboards, different conversations. The gap is where pipeline disappears.
Marketing can't prove its contribution to revenue. Budgets get cut because nobody can connect activity to commercial outcomes.
A Chartered Marketer working inside your business. Strategy, execution and commercial alignment. AI powers the output. A decade in life sciences validates every decision.
Situation analysis, ICP, positioning and a 90-day plan built around your specific buyers, geography and sales cycle. SOSTAC-led. Nothing generic.
Lab managers, procurement committees, CSOs and R&D directors, how they search, what they read, what makes them move. Content calibrated to each stage.
White papers, application notes, case studies, LinkedIn and email, written with scientific credibility. Specific enough to pass a subject matter expert review.
Email sequences, content programmes and retargeting that hold pipeline together over 12-18 month sales cycles. Buyers stay warm. Sales has something to follow up with.
Pre-event outreach, congress content, post-event follow-up sequences. Turning trade show spend into actual pipeline rather than badge scans.
Marketing attributed to pipeline. Stage progression, cycle velocity, conversion rates. Reporting that sales and leadership actually want to see.
Two tools built for life sciences and complex B2B — long cycles, multiple stakeholders, pipeline that needs reading honestly.
Enter your leads, MQLs, deals won and lost. Get a calculated read on where pipeline is converting and where it’s stalling — connected to your actual numbers, not industry benchmarks.
Review my pipeline →Tell us what you’re selling into life sciences. Get the full buying committee mapped — every role from CSO to procurement, their likely objection, and the message angle that moves them.
Map my committee →Four more free tools on the tools page — including content repurpose, subject line generator and email analysis. See all six →
Answer three short sections about your current programme. Get a scored breakdown across lead capture, content, nurture, martech, sales alignment and pipeline contribution. Life sciences specific. Free.
Not a junior. Not a chatbot. A Chartered Marketer with 10+ years in life sciences who reads your audit before you speak and arrives with a clear opinion about what to fix first.
Complete strategic analysis, where you are, where you need to be, exactly how to get there. Built around your buyers, your EMEA markets and your sales cycle. Nothing generic.
Strategy, content, campaign oversight, LinkedIn, congress planning, pipeline reporting. Senior life sciences marketing without the full-time cost or notice period.
Pipeline contribution, stage progression, cycle velocity. Reported in commercial language that connects marketing to revenue. Every cycle builds on the last.
I spent over 10 years in B2B marketing inside life sciences, biotech, lab equipment, pharma tools, medical devices. Complex products, demanding buyers, high commercial standards. I learned what effective demand generation looks like when there's real accountability behind it.
Zero6 uses AI to generate strategy, content and analysis at speed, and a Chartered Marketer to validate every output and take responsibility for every recommendation. Faster than an agency. More accountable than a tool.
"Marketing that earns credibility in life sciences has to be specific. Scientific buyers see through generic content immediately. The only way to build pipeline in this sector is to understand the buyer deeply, and that takes time and experience, not just good copywriting."
— Rashid Patel, CMktr
A free demand generation diagnostic or a direct conversation. Either way you'll come away with something specific enough to act on.