Privacy Policy

Who we are

Zero6 Marketing is operated by Rashid Patel, trading as Zero6 Marketing, based in Bolton, Greater Manchester, United Kingdom. We are the data controller for personal data collected through our website and services.

You can contact us at hello@zero6marketing.com.

Data we collect

We collect personal data in the following ways:

We do not collect sensitive personal data (such as health information, financial account details or political opinions) through our website or standard services.

How we use your data

We use the personal data we collect to:

• Produce and deliver your free marketing audit
• Follow up on your audit request and discuss next steps
• Manage our client relationship with you if you become a client
• Send relevant information about our services where you have given permission
• Improve our website and understand how it is used
• Comply with legal obligations

We will not use your data for automated decision-making or profiling that has a legal or significant effect on you.

Legal basis for processing

Under UK GDPR, we rely on the following legal bases for processing your personal data:

• Legitimate interests — processing your audit request, managing our client relationships and improving our services
• Contract performance — where we have entered into a paid engagement with you
• Consent — for any marketing communications beyond the initial audit follow-up
• Legal obligation — where we are required to process data to comply with UK law

Data sharing

We do not sell, rent or trade your personal data. We may share your data with:

• Formspree — our form submission processor, which receives the data you submit via our audit request form
• Email providers — the email platform we use to receive and manage your enquiry
• Legal or regulatory authorities — where we are required to do so by law

All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

Third-party tools

We use the following third-party tools in delivering our website and services:

We may update the tools we use from time to time and will update this policy accordingly.

Cookies

Our website may use cookies and similar tracking technologies to understand how visitors use the site. Cookies are small files stored on your device.

We use the following types of cookies:

• Essential cookies — required for the website to function correctly
• Analytics cookies — to understand how visitors use our site, which pages are visited and how long visitors spend on the site

You can control cookies through your browser settings. Disabling cookies may affect your experience on our website. Most browsers allow you to view, manage, delete and block cookies — refer to your browser's help function for guidance.

Data retention

We retain your personal data only for as long as necessary for the purposes set out in this policy:

• Audit request data is retained for 12 months from the date of submission
• Client data is retained for the duration of our engagement and for 6 years afterwards to comply with UK tax and legal requirements
• Email correspondence is retained for 3 years
• Website analytics data is retained in aggregate form and not linked to identifiable individuals beyond 26 months

Where there is no ongoing relationship or legitimate reason to retain your data, we will delete it securely.

Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to ask us to correct inaccurate or incomplete data
• Right to erasure — to request that we delete your personal data where there is no longer a lawful reason to hold it
• Right to restriction — to ask us to restrict how we use your data while a complaint is being investigated
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests
• Rights related to automated decision-making — we do not carry out automated decision-making

To exercise any of these rights, please email hello@zero6marketing.com. We will respond within one month.

Data security

We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your data against unauthorised access, loss or destruction.

Where we share data with third parties such as Formspree, we ensure those parties have appropriate security measures in place. However, no method of transmission over the internet is completely secure and we cannot guarantee absolute security.

If you have reason to believe your data has been compromised, please contact us immediately at hello@zero6marketing.com.

International transfers

Some of the third-party tools we use may transfer your data outside the United Kingdom or European Economic Area. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the relevant authorities.

Formspree, for example, is based in the United States and processes data in accordance with their privacy policy and applicable data transfer mechanisms.

Use of AI tools

Zero6 Marketing uses AI-assisted tools as part of our content production, diagnostic and audit process. We are transparent about this because we believe you have a right to know how your work is produced.

In practical terms, this means:

• AI tools may be used to assist in producing your marketing audit, content drafts or strategy documents
• Every output is reviewed and approved by Rashid Patel, Chartered Marketer, before it reaches you
• We do not use AI to make automated decisions about individuals that have legal or similarly significant effects
• Personal data you submit via our website forms is not used to train AI models
• Where third-party AI tools process any data as part of our work, we ensure those tools operate under appropriate data protection terms

If you have questions about how AI tools are used in producing your specific deliverables, please ask — we are happy to be specific.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The most current version will always be available on our website with the date it was last updated.

For significant changes that affect how we use your data, we will notify existing clients by email where we hold your contact details.

Contact & complaints

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

hello@zero6marketing.com

If you are unhappy with how we have handled your data and we have been unable to resolve your concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority:

• Website: ico.org.uk
• Helpline: 0303 123 1113