Professional Services · Marketing

Insights.
Practical notes on marketing.

Short, specific articles on demand generation, Google visibility, and marketing that actually moves the pipeline — written for professional services firms.

27 July 2026 · 4 min read

How to Get More
Google Reviews as a Solicitor

Most firms know they should have more reviews. Almost none have a system for getting them. Here’s what that system looks like — and why timing matters more than asking harder.

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27 July 2026 · 3 min read

Why Professional Services Firms Are
Invisible on Google

Most firms rank fine for their own name. Almost none show up for the searches that actually bring in new clients. Three things usually explain it — and all three are fixable.

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27 July 2026 · 3 min read

What Is AI Search,
and Does Your Firm Appear In It?

In 2026, most Google searches end without a click. If AI answers are replacing your traffic, here’s what professional services firms actually need to do about it.

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