Free · Professional Services · Marketing Diagnostic

Most professional services firms have built a strong reputation. The problem is that only people who already know them are seeing it.

A few questions. Show us what you've got. Get a scored diagnostic of exactly where your marketing is broken and what to fix first.

Why enquiries are stalling What to fix in the next 90 days Where the fastest client-growth opportunity is Score on screen instantly — no login

Not sure what you'll get? See a sample report first →

Diagnosed by a Chartered Marketer with 10+ years in B2B marketing.

Professional services marketing diagnostic
Step 1 of 5
Let's start with your firm.
Please enter your company name.
What type of professional services firm are you?
Please select your business type to continue.
Accountancy
Legal / Solicitors
Financial advice / IFA
HR consultancy
Management consultancy
Recruitment consultancy
Estate agency
Mortgage broking
Insurance
Architecture / Surveying
Executive coaching
IT & technology services
Other professional services
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How does your pipeline work?
How do most new clients find you?
Please select how clients typically find you.
Referrals from clients or professional contacts
Search engines / Google
LinkedIn
Networking events
Direct outreach / cold approach
Mix of channels
Is your referral flow deliberate or does it mostly happen by itself? (optional)
I actively manage it
It mainly happens by itself
Average client value per year — retainer or project? (optional)
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How do you manage and convert enquiries?
Do you have a formal process for qualifying new enquiries? (optional)
Yes — a consistent process
Informal — it varies
No clear process
Do you have a CRM tracking leads through to signed clients? (optional)
Yes — fully set up
Partially — some things tracked
No
How often do you review your pipeline and active opportunities? (optional)
Weekly
Monthly
Quarterly
Rarely or never
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Tell us who you work with.
Profession, firm size, the situation they're in when they come to you.
Please describe your ideal client.
Please describe your biggest challenge.
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Now show us what you're working with.

The more we can see, the more specific your findings will be. Choose the method that works for you.

Most accurate
Upload screenshots
We see your actual pages exactly as a prospective client would. The most specific findings.
Fastest
Enter a URL
We analyse what we can access from your website directly. Good for an initial read.
Text only
Use your answers
We work from what you've told us above. Useful if you're short on time.

Your screenshots are used only to generate your diagnostic. They are processed in memory and never stored, saved or retained by Zero6 Marketing. We do not keep copies of anything you upload. Screenshots are transmitted securely to our AI processing service during generation only and discarded immediately afterwards.

How to take a screenshot on your device
Windows: Windows key + Shift + S, then drag to select the area
Mac: Command + Shift + 4, then drag to select
iPhone: Side button + Volume Up together
Android: Power + Volume Down together
Chromebook: Ctrl + Show Windows key, then drag to select
Scroll to the top of your website and capture what someone sees before they scroll. This is the most important single screenshot you can provide.
Search your business name on Google. Screenshot the information panel showing your rating, reviews and opening hours.
Star rating (optional)
Number of reviews (optional)

Find these on your Google Business Profile — search your business name on Google and check the panel on the right.

⚠ Open an incognito window before taking this screenshot

Without it, Google shows you results personalised to your browsing history — not what a new client would actually see.

Search [your main service] + [your town] on Google (e.g. 'accountant Bolton'). Screenshot the map results.
What position are you in this result? (optional)

Count down from the top of the map pack list. Include any sponsored results in your count.

⚠ Open an incognito window before taking this screenshot

Without it, Google shows you results personalised to your browsing history — not what a new client would actually see.

Search your main service plus your town in incognito (e.g. 'solicitor Bolton'). Screenshot the list of website results below the map — these are the organic results. Scroll until you find your business or confirm it's not visible.
Your organic ranking position (optional)
Page
Position on that page

If you appear on page 1 in position 13, enter Page 1, Position 13. If you don't appear in the first three pages enter page 4.

⚠ Open an incognito window before taking this screenshot

Without it, Google shows you results personalised to your browsing history — not what a new client would actually see.

Open Google, click AI Mode at the top, search [your main service] + [your town] and screenshot the result.
Search your business name on LinkedIn and screenshot whatever appears.
Screenshot your Facebook, Instagram or other most active social channel showing your profile and most recent posts.

Running ads or campaigns? Upload an example and we'll check whether your website delivers what the ad promises.

We'll use your answers to generate your diagnostic. You can always return and add screenshots or a URL to get more specific findings.

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Calculating your score...
/100
Overall score

This diagnostic is AI-generated from your answers. For a Chartered Marketer to review the findings personally, book a free 20-minute call →

What gets examined. Scored honestly.

01
Positioning
Is your messaging specific enough to make someone choose you, or could it belong to any firm in your sector?
02
Online visibility
When a prospective client searches for what you do in your area, do you appear — and in which channels?
03
Website
Is your website doing the job of converting a warm referral into an enquiry, or is it cooling them down?
04
Reviews & social proof
Does the evidence of your reputation appear where decisions are made, or only where you put it?
05
Thought leadership
Is your content earning citations in AI search and trust from prospective clients, or just existing?
06
Referrals & network
Is your referral pipeline deliberate and measurable, or accidental and invisible?
07
Pipeline & tracking
Do you know which activities are generating enquiries and which are not?

Built for professional services. Not adapted from something else.

Who this is for

This diagnostic is built for professional services firms — accountancy, legal, financial advice, HR consultancy, estate agency, management and recruitment consultancy, and similar businesses where reputation and referrals matter but marketing rarely gets senior attention. It's most useful if you already have some marketing in place — a website, a Google Business Profile, some reviews — but you're not sure whether it's actually working or just present.

How it works

  1. Answer a few questions about your firm, your ideal client and your biggest marketing challenge.
  2. Show us what you've got — screenshots of your homepage and Google Business Profile give the most specific result, but a website URL or just your answers both work.
  3. Your score appears on screen immediately, generated against the seven categories above.
  4. Request the full report and it's checked by a Chartered Marketer before it's sent to your inbox.

What you receive

  • An overall score out of 100 and a breakdown across all seven scored categories
  • Specific findings tied to what you actually showed us — not a generic checklist
  • Recommended actions rated by effort and commercial impact
  • A 90-day priority roadmap, in the full report sent to your inbox

Why a Chartered Marketer reviews every result

The scoring itself is AI-generated from what you submit — that's what makes it fast and free. But AI left unchecked will state things confidently whether or not they're actually true. Every report that leaves this diagnostic as a full write-up is reviewed by Rashid Patel, a CIM Chartered Marketer with 10+ years across life sciences, complex B2B and professional services, before it reaches your inbox.

What happens after your diagnostic

Nothing, unless you want it to. Your score and findings appear on screen straight away. If you'd like the full report by email, that's free too. There's no automatic follow-up call or sales sequence — if you want to talk through what came back, the option to book a free 20-minute call is there, but it's entirely optional.

Common questions

Is this diagnostic really free?

Yes. The on-screen score costs nothing and there's no login. The full emailed report is also free — there's no paid tier of this particular tool.

What happens to the screenshots I upload?

They're used only to generate your diagnostic, processed in memory, and never stored or retained. Full detail is in the upload step above and in our privacy policy.

I don't have screenshots ready — can I still use it?

Yes. You can enter your website URL instead, or answer from memory using the "text only" option — you can always come back and add screenshots later for a more specific result.