I'm a Chartered Marketer with over a decade in corporate life sciences, biotech, engineering and complex B2B — environments where marketing is accountable to pipeline, not just activity. I set up Zero6 Marketing because the kind of strategic thinking that moves commercial outcomes was only ever available to businesses with the budget for a full-time marketing director or a senior agency retainer.
That gap is what Zero6 Marketing was built to close.
I spent over ten years working inside corporate marketing teams in life sciences and engineering — sectors where marketing has to be precise, evidenced and accountable. Where a poorly written campaign doesn't just underperform, it creates problems. I learned to think about marketing in terms of outcomes, not outputs.
Scroll through LinkedIn or Google any local professional services business — accountants, solicitors, consultants — and you'll see the same thing everywhere. Generic captions. Invisible websites. Content that could have been written by anyone, for anyone. A lot of it has been. The rise of AI has made it worse, not better.
The businesses doing it well all had something in common — a senior marketer in the room making the decisions. Not a junior running social media. Not an agency churning out content. Someone with real experience who understood the business and its customers. That level of expertise was simply out of reach for most local businesses.
The fractional model exists to close that gap. A Chartered Marketer — working directly inside your business, on your marketing, accountable to your results — without the cost of a full-time hire. It's how I can bring what I learned in the corporate world to businesses in Bolton, Greater Manchester and Lancashire that deserve better marketing.
"I've seen what marketing looks like when it's done properly — with real expertise, real strategy and real accountability. That's what every business deserves. Not just the ones with corporate budgets."— Rashid Patel, Chartered Marketer & Founder, Zero6 Marketing
If your marketing is underperforming, I'll tell you exactly why — in plain English, without softening it. The diagnostic is honest because that's the only way it's useful. I'd rather tell you something you don't want to hear than produce a report that makes you feel good but changes nothing.
Most marketing problems aren't channel problems. They're positioning problems. Posting more on Instagram won't fix unclear messaging. I always start with strategy — who you're talking to, what makes you different, and what they need to hear — before we touch any channel or content.
Not an account manager. Not a junior. Me. Every diagnostic, every strategy session, every piece of content reviewed is my work — because that's the only way I can stand behind it. The fractional model only works if the person you hired is the person doing the work.
I'm from Bolton. I understand the business community across Greater Manchester and Lancashire. I also understand how serious marketing works — because I've spent a decade doing it at a level where it had to. That combination is what Zero6 Marketing is built on.
Vanity metrics — likes, impressions, follower counts — are easy to produce and easy to report. I'm not interested in them. I measure what moves your business forward — enquiries, conversions, pipeline. Every plan is built around outcomes that matter to you.
I use AI tools as part of my process. I'm open about that. Every output is reviewed and approved by me before it reaches you — the tools make me faster, but the thinking, the strategy and the judgement are mine. You're not getting AI. You're getting a Chartered Marketer who uses AI well.
Started out across both engineering and life sciences B2B environments — building a grounding in technical marketing where the audiences are expert, the buying cycles are long and the content has to earn its place. Learned early that marketing in these sectors is about credibility first, everything else second.
Moved into senior marketing positions within large-scale enterprise life sciences organisations — working at the level where budgets are significant, accountability is real and marketing strategy has to align with complex commercial objectives. Responsible for campaigns, positioning and content across regulated, multi-stakeholder environments.
Achieved Chartered Marketer status through the Chartered Institute of Marketing — the highest professional qualification in the discipline, requiring evidenced practice, ongoing professional development and a demonstrable track record.
Left the corporate world to bring senior marketing expertise to local professional services businesses across Bolton, Greater Manchester and Lancashire. The fractional model — no full-time hire, no agency overhead, direct access to a Chartered Marketer — is the vehicle for doing that.
Free. No commitment. Delivered within 48 hours. It's the best way to see how I think before you decide anything.
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