Free · Complex B2B · Demand Generation Diagnostic

Your programme is generating activity. The question is whether it's generating pipeline.

A few questions. Show us your assets. Get a scored diagnostic of where demand generation is broken and what to prioritise first.

Why your pipeline is underperforming What to fix in the next 90 days Where the fastest revenue opportunity is Score on screen instantly — no login

Not sure what you'll get? See a sample report first →

Diagnosed by a Chartered Marketer with 10+ years building B2B pipeline across engineering, professional services and life sciences.

B2B demand generation diagnostic
Step 1 of 5
Let's start with your company.
Please enter your company name.
What sector do you operate in?
Please select your sector to continue.
SaaS / Technology
Professional services
Manufacturing
Financial services
Healthcare
Legal
Consulting
Construction & engineering
Logistics & supply chain
Other B2B
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Tell us about your buyers.
Who is typically involved in buying decisions? (optional — select all that apply)
Average sales cycle length? (optional)
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How is your pipeline managed?
Do you have defined MQL (marketing qualified lead) criteria? (optional)
Yes — defined and agreed with sales
We have something informal
No
Do you have a CRM tracking leads through to closed deals? (optional)
Yes — fully set up
Partially — some things tracked
No
How often do sales and marketing review pipeline together? (optional)
Weekly
Monthly
Quarterly
Rarely or never
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Tell us who you work with.
Job title, sector, company size, the situation they're in when they come to you.
Please describe your ideal client.
Please describe your biggest challenge.
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Now show us what you're working with.

The more we can see, the more specifically we can identify where pipeline is leaking. Choose the method that works for you.

Most accurate
Upload screenshots
We see your actual pages, content and channels exactly as a prospective client would. The most specific findings.
Fastest
Enter a URL
We analyse what we can access from your website directly. Good for an initial read.
Text only
Use your answers
We work from what you've told us above. Useful if you're short on time.

Your screenshots are used only to generate your diagnostic. They are processed in memory and never stored, saved or retained by Zero6 Marketing. We do not keep copies of anything you upload. Screenshots are transmitted securely to our AI processing service during generation only and discarded immediately afterwards.

How to take a screenshot on your device
Windows: Windows key + Shift + S, then drag to select the area
Mac: Command + Shift + 4, then drag to select
iPhone: Side button + Volume Up together
Android: Power + Volume Down together
Chromebook: Ctrl + Show Windows key, then drag to select
What a prospective buyer sees before they scroll.
The page that should be converting B2B buyers into pipeline conversations.
Named client reference, commercial outcome data or ROI evidence.
Search your company on LinkedIn and screenshot what appears.
The commercial or marketing lead's personal LinkedIn profile.
The most recent piece of long-form content you've published.
The landing page for your most recent whitepaper, guide or gated content.
A recent webinar or virtual event landing page if you run them.
Screenshot of a recent nurture email showing the subject line and the first screen of content.
Any paid, email or content-driven campaign landing page.

Running paid campaigns? Upload an ad or sponsored post and we'll check whether your landing page delivers what it promises.

We'll use your answers to generate your diagnostic. You can always return and add screenshots or a URL to get more specific findings.

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Calculating your score...
/100
Overall score

This diagnostic is AI-generated from your answers. For a Chartered Marketer to review the findings personally, book a free 20-minute call →

What gets examined. Scored honestly.

Built on SOSTAC, the marketing planning framework taught across the industry and used by senior strategists for decades, not a checklist invented for this tool.

S
Situation
Do you have a clear picture of your market, competitors and buyer behaviour?
O
Objectives
Are marketing objectives SMART, commercially connected and agreed with leadership?
ST
Strategy
Is there a documented ICP and positioning strategy actively driving decisions?
T
Tactics
Are the right channels and tools used at the right stage of the buying journey?
A
Action
Are marketing and sales aligned with shared goals and a working handoff process?
C
Control
Can you connect marketing activity to pipeline and make evidence-based decisions?

Built for complex B2B. Not the same funnel with different labels.

Who this is for

This diagnostic is built for complex B2B businesses — SaaS and technology, manufacturing, engineering, and other companies with multiple stakeholders in the buying decision and sales cycles measured in months rather than days. It's most useful if marketing activity is happening — content, campaigns, a CRM — but pipeline still isn't predictable, and you're not sure whether the problem is execution or the underlying strategy.

How it works

  1. Answer a few questions about your buying committee, sales cycle, MQL definition and biggest challenge.
  2. Show us what you've got — screenshots of your homepage and key pages give the most specific result, but a website URL or just your answers both work.
  3. Your score appears on screen immediately, generated against the SOSTAC categories above.
  4. Request the full report and it's checked by a Chartered Marketer before it's sent to your inbox.

What you receive

  • An overall score out of 100 and a breakdown across Situation, Objectives, Strategy, Tactics, Action and Control
  • Specific findings tied to what you actually told us — not a generic checklist
  • Recommended actions rated by effort and commercial impact
  • A 90-day priority roadmap, in the full report sent to your inbox

Why a Chartered Marketer reviews every result

The scoring itself is AI-generated from what you submit — that's what makes it fast and free. But AI left unchecked will state things confidently whether or not they're actually true. Every report that leaves this diagnostic as a full write-up is reviewed by Rashid Patel, a CIM Chartered Marketer with 10+ years building B2B pipeline across engineering, professional services and life sciences, before it reaches your inbox.

What happens after your diagnostic

Nothing, unless you want it to. Your score and findings appear on screen straight away. If you'd like the full report by email, that's free too. There's no automatic follow-up call or sales sequence — if you want to talk through what came back, the option to book a free 20-minute call is there, but it's entirely optional.

Common questions

Is this diagnostic really free?

Yes. The on-screen score costs nothing and there's no login. The full emailed report is also free — there's no paid tier of this particular tool.

What happens to the screenshots I upload?

They're used only to generate your diagnostic, processed in memory, and never stored or retained. Full detail is in the upload step above and in our privacy policy.

Does this work if I don't have a formal MQL definition yet?

Yes — that's a common finding, not a blocker. Answer as best you can and the diagnostic will flag it as one of the things worth fixing first.