Free · Complex B2B · Revenue & Pipeline Diagnostic

Your pipeline is underperforming. Find out exactly why.

Answer three short sections. A scored diagnostic of where your demand generation is broken — why pipeline isn't growing, what to prioritise first, and what will drive revenue fastest. Free. No commitment.

✓Why your pipeline is underperforming ✓What to fix in the next 90 days ✓Where the fastest revenue opportunity is ✓Score on screen instantly — no login
See a sample audit output →
What this audit answers
01
"Why isn't this working?"

Identify the structural breaks in your demand generation — the real reasons pipeline isn't growing despite the activity and spend.

02
"What do I fix first?"

Scored across six categories so you can see which lever is the biggest drag on pipeline — and where to focus your effort in the next 90 days.

03
"What will accelerate revenue fastest?"

Quick wins identified by a Chartered Marketer — specific changes that generate more pipeline, faster, without rebuilding from scratch.

What we examine

Six demand generation levers. Scored honestly.

S
Situation
Do you have a clear picture of your market, competitors and buyer behaviour?
O
Objectives
Are marketing objectives SMART, commercially connected and agreed with leadership?
ST
Strategy
Is there a documented ICP and positioning strategy actively driving decisions?
T
Tactics
Are the right channels and tools used at the right stage of the buying journey?
A
Action
Are marketing and sales aligned with shared goals and a working handoff process?
C
Control
Can you connect marketing activity to pipeline and make evidence-based decisions?
B2B demand generation diagnostic
Your score appears on screen instantly — no email required.
1 · About you
2 · Your buyers
3 · Your marketing
Please enter your company name.
—/100
Your B2B demand generation score
Get your answers

Why it's broken. What to fix first. What accelerates revenue fastest.

Enter your email to get the full breakdown — your answers to all three questions, shown on screen immediately and sent to your inbox.

Not sure what you'll get? See a sample audit output →
Sending your breakdown...
—/100
Overall score

Want to talk through what this means?

Rashid will read your results before you speak. A direct conversation with a Chartered Marketer who has built demand generation programmes across complex B2B sectors.

Book your 20-minute debrief →