Your programme is generating activity. The question is whether it's generating pipeline.
A few questions. Show us your assets. Get a scored diagnostic of where demand generation is broken and what to prioritise first.
Not sure what you'll get? See a sample report first →
Built by a Chartered Marketer with 10+ years building B2B pipeline across engineering, professional services and life sciences.
Before you start
- What it does
- Scores your marketing across a set of areas that matter for your type of business, then gives you priority fixes and quick wins.
- How long it takes
- About 5 to 10 minutes. Only five questions are required. Adding screenshots takes a few minutes more and makes the findings more specific.
- What we ask for, and why
- Your business details and your own answers, so the findings fit your business rather than a generic one. A website address or screenshots are optional. Your email is only needed if you want the full report sent to you. See the privacy policy for how it is handled.
- What it can and cannot tell you
- A tailored starting point, based on your answers and what tends to work for businesses like yours, plus anything you choose to share. It cannot see your analytics, CRM or sales figures, and it cannot prove what is causing a problem. The report is generated automatically and is not reviewed before it reaches you.
- After you read it
- Pick the one or two findings that matter most and start there. If you would like help working out what to fix first, you can book a free 20-minute call.
Now we score it, because the score means something once we know all of this.
This report is AI-generated from your answers and anything you shared. Treat it as a starting point, not proof of what is causing a problem.
Your findings are a starting point.
This report is based on your answers and what tends to work for businesses like yours. Not every finding deserves attention straight away. The next step is working out which issues matter most, what is realistic for your business, and where your time and budget will have the most impact.
I’m a Chartered Marketer (CIM) with more than 10 years in marketing, and I help businesses turn findings like these into clear priorities and practical action.
Book a free 20-minute call to talk through what your report shows and what to do first.
Discuss my findingsWhat gets examined. Scored honestly.
Built on SOSTAC, the marketing planning framework taught across the industry and used by senior strategists for decades, not a checklist invented for this tool.
Built for complex B2B. Not the same funnel with different labels.
Who this is for
This diagnostic is built for complex B2B businesses: SaaS and technology, manufacturing, engineering, and other companies with multiple stakeholders in the buying decision and sales cycles measured in months rather than days. It's most useful if marketing activity is happening (content, campaigns, a CRM), but pipeline still isn't predictable, and you're not sure whether the problem is execution or the underlying strategy.
How it works
- Answer a few questions about your buying committee, sales cycle, MQL definition and biggest challenge.
- Show us what you've got: screenshots of your homepage and key pages give the most specific result, but a website URL or just your answers both work.
- Your score appears on screen immediately, generated against the SOSTAC categories above.
- Request the full report and it's emailed to you. If you'd like to go through it, a Chartered Marketer can talk you through the findings on a free 20-minute call.
What you receive
- An overall score out of 100 and a breakdown across Situation, Objectives, Strategy, Tactics, Action and Control
- Specific findings tied to what you actually told us, not a generic checklist
- Recommended actions rated by effort and commercial impact
- A 90-day priority roadmap, in the full report sent to your inbox
How the AI and I split the work
The scoring is AI-generated from what you submit. That is what makes it fast and free. AI can state things confidently whether or not they are true, so the report is written as a starting point, not a verdict, and it says when it could not check something. I don’t review each report before it is sent. If you want a Chartered Marketer to go through your findings with you, book a free 20-minute call and I’ll do that with you.
What happens after your diagnostic
Nothing, unless you want it to. Your score and findings appear on screen straight away, and you can have the full report emailed to you for free. There’s no automatic follow-up call or sales sequence. After reading it, pick the one or two findings that matter most to you and start there. If you’d like help deciding, book a free 20-minute call.
Common questions
Is this diagnostic really free?
Yes. The on-screen score costs nothing and there's no login. The full emailed report is also free. There's no paid tier of this particular tool.
What happens to the screenshots I upload?
They're used only to generate your diagnostic, processed in memory, and never stored or retained. Full detail is in the upload step above and in our privacy policy.
Does this work if I don't have a formal MQL definition yet?
Yes, that's a common finding, not a blocker. Answer as best you can and the diagnostic will flag it as one of the things worth fixing first.
Why not just use ChatGPT or Claude instead of hiring a fractional marketer?
AI tools give you a fresh opinion every time you ask, and the quality of the answer depends entirely on how well you know what to ask. The Z6 Framework applies the same rigorous methodology every time, built once by a Chartered Marketer around how your specific type of buyer decides. You get a scored result you can compare over time and act on, and you can talk it through with a Chartered Marketer on a free call.