Three ways to work together,
depending on how deep the problem goes.
Some businesses need a fast fix on one thing. Some need an embedded lead for the long run. Some need their own tool. Here’s how to tell which one’s you.
Book a callMarketing running. Pipeline not following.
This is for life sciences, complex B2B, professional services and local businesses where marketing exists but isn’t producing the enquiries or pipeline it should. Not businesses starting from nothing. If you don’t have any marketing running yet, the free diagnostic is the better place to start.
If you’ve already got activity happening and it’s not converting the way it should, that’s exactly the gap this is built for.
Growth Sprint, Z6 Agent,
or Fractional engagement.
Growth Sprint
Businesses with one specific commercial problem in their marketing programme that needs a defined fix.
- Positioning that isn’t converting: homepage rewrites, competitor differentiation, ICP definition
- Campaigns generating activity but not pipeline: campaign architecture, audience targeting, content-to-lead mapping
- ICP that everyone disagrees on: structured ICP workshop, buyer committee mapping, ideal account profiling
- Sales and marketing misalignment: shared pipeline review, MQL criteria, handoff process
A focused six-week engagement with a defined scope, implemented or ready to implement.
- Discovery session and commercial problem definition
- Root cause analysis with specific recommendations
- Execution support during the engagement period
- 30-day check-in call after delivery
- Full strategy document and implementation plan
- Handover pack and implementation brief
Book a call. We talk through the problem and whether a sprint is the right fit. No obligation.
Z6 Marketing AI Agent
A custom AI agent built around your business, to take repeatable work off your plate and free up your time.
Smaller professional services firms and local businesses that want their own marketing tool rather than a shared platform or a monthly SaaS licence.
- Routine tasks, such as drafting, follow-ups and reporting, take time you would rather spend on clients.
- You have tried generic AI tools, but they do not know your business or how you work.
- You are not sure where an AI agent would actually save you time.
- Built around your services, your tone, your clients
- One-off build, low-cost hosting, no per-seat subscription
- Configured and handed over, ready to run
A private marketing agent, built and configured for your firm alone and not shared with other firms. Content repurposing, ROI calculators, subject line testing and more, running only for you.
Get in touch and we talk through what you would use it for and whether it suits your firm.
Fractional Demand Generation Lead
- Businesses that have a marketing function but lack a senior demand generation lead
- Agencies that need fractional resource without a full-time head of marketing
- Companies where the CEO or MD is still setting the marketing strategy
- You need someone to lead your marketing, but a full-time hire is too big a commitment right now.
- There is marketing activity, but no clear plan or owner, so nobody can say what is working.
- Campaigns bring in leads that sales do not trust or cannot use.
- Good ideas get started and stall because nobody has time to follow them through.
Embedded fractional leadership across your demand generation function. Strategy, campaign direction, pipeline reporting and sales alignment, delivered by a Chartered Marketer who treats your pipeline as their commercial KPI.
- Demand generation strategy and campaign planning
- Campaign oversight and content direction
- Sales and marketing alignment: shared MQL criteria, pipeline review, handoff process
- Fortnightly calls and async support between sessions
- Time each month is agreed on the scoping call, up to 3 days a week
- ICP and positioning framework
- Monthly pipeline reporting and commercial review
You’ll always know exactly what’s being worked on and why. No black-box reporting, no jargon dressed up to look like progress. If you ask what happened to your budget this month, you get a straight answer.
This is not a retainer for delivering tasks on request. It’s a strategic engagement where the commercial objective is more qualified pipeline, not more marketing output.
Book a scoping call. We talk through where your marketing is now and whether ongoing support is the right fit. No obligation.
I take a maximum of four clients at a time. That’s not a sales line. It’s how I maintain the quality of work. If you’re considering an engagement, it’s worth checking availability early.
Not ready to commit to one of those?
Book a free 20-minute call first. No pitch, no obligation, just a walkthrough of where you actually are and which option (if any) makes sense.
What this saves you.
What you actually gain.
- A full-time senior marketing hire: salary, NI, pension, recruitment fees, and the months it takes to find and onboard the right person
- Paying full-time for strategic thinking that only needs part-time attention
- Managing three or four freelancers and agencies with no single person accountable for the outcome
- The risk of a permanent hire not being the right fit, discovered six months and one salary too late
- Senior-level thinking, without the overhead of a senior-level salary
- One accountable lead: someone whose commercial KPI is your pipeline, not just their own output
- Flexibility to scale involvement up or down as the business’s needs change, rather than being locked into a fixed headcount
- A framework applied consistently across every engagement, not reinvented from scratch each time
This isn’t “cheaper than an agency.” It’s the right amount of senior attention, for exactly as long as you need it.
Fractional leadership.
Real execution.
This isn’t strategy handed over as a slide deck for someone else to implement. Senior-level thinking on positioning, ICP, and campaign architecture, combined with hands-on execution when it’s needed (content, campaign build, reporting), so recommendations don’t sit in a folder unactioned. When design, development, SEO, PR, video production or bespoke business automation is needed, I bring in specialists I trust. You get senior oversight throughout, not a junior handed your account and a contractor you’ve never spoken to.
You’re too close to your own marketing to see it clearly from inside the business. That’s not a knock. It’s genuinely hard to read the label from inside the jar. The job is being the outside, accountable read that finds the actual problem and stays involved until it’s fixed, not just diagnosed.
About Rashid
Chartered Marketer (CIM), founder of Zero6 Marketing, based in Bolton. Over ten years in B2B demand generation, including:
Waters Corporation
EMEA & Global Demand Generation
AppLocum
Head of Marketing
Zenith Technologies
Digital Marketing Manager
Founded Zero6 Marketing to bring embedded, senior-level demand generation leadership to businesses that need it without a full-time hire, across life sciences, complex B2B, professional services and local businesses.
How I use AI: it helps with research, analysis and first drafts. Experienced judgement decides what matters and what to do, and every piece of client work is reviewed before it reaches you.
"Rashid has consistently been a driving force behind our global demand generation success. His strategic mindset, deep understanding of the buyer journey, and ability to align marketing efforts with business goals have made a significant impact across regions."
Global Biopharma Marketing ManagerIf your marketing isn’t working
and you’re tired of guessing why.
A Chartered Marketer. No account management layer. A direct conversation about what the data says and what to do about it first.