Three ways to work together,
depending on how deep the problem goes.
Some businesses need a fast fix on one thing. Some need an embedded lead for the long run. Some need their own tool. Here’s how to tell which one’s you.
Book a call →Who this is for
This is for life sciences, complex B2B, and professional services businesses where marketing exists but isn’t producing predictable pipeline — not businesses starting from nothing. If you don’t have any marketing running yet, the free diagnostic is the better place to start; it’ll tell you where to begin before you need to pay for anything.
If you’ve already got activity happening and it’s not converting the way it should, that’s exactly the gap this is built for.
Growth Sprint, Z6 Agent,
or Fractional engagement.
Growth Sprint
A focused six-week engagement targeting one specific commercial problem in your marketing programme. Defined scope. Clear deliverable. Implemented or ready to implement.
- Positioning that isn’t converting — homepage rewrites, competitor differentiation, ICP definition
- Campaigns generating activity but not pipeline — campaign architecture, audience targeting, content-to-lead mapping
- ICP that everyone disagrees on — structured ICP workshop, buyer committee mapping, ideal account profiling
- Sales and marketing misalignment — shared pipeline review, MQL criteria, handoff process
- Discovery session and commercial problem definition
- Root cause analysis with specific recommendations
- Full strategy document and implementation plan
- Execution support during the engagement period
- Handover pack and implementation brief
- 30-day check-in call after delivery
Z6 MarketingAI Agent
A private marketing agent, built and configured for your firm alone — not a shared platform, not a monthly SaaS licence. Content repurposing, ROI calculators, subject line testing and more, running only for you.
- Built around your services, your tone, your clients
- One-off build, low-cost hosting — no per-seat subscription
- Yours alone, not shared with other firms
- Configured and handed over, ready to run
Fractional Demand Generation Lead
Embedded fractional leadership across your demand generation function. Strategy, campaign direction, pipeline reporting and sales alignment — delivered by a Chartered Marketer who treats your pipeline as their commercial KPI.
- Businesses that have a marketing function but lack a senior demand generation lead
- Agencies that need fractional resource without a full-time head of marketing
- Companies where the CEO or MD is still setting the marketing strategy
- ICP and positioning framework
- Demand generation strategy and campaign planning
- Campaign oversight and content direction
- Sales and marketing alignment — shared MQL criteria, pipeline review, handoff process
- Monthly pipeline reporting and commercial review
- Fortnightly calls and async support between sessions
This is not a retainer for delivering tasks on request. It’s a strategic engagement where the commercial objective is more qualified pipeline — not more marketing output.
Book a Fractional scoping call →Not ready to commit to one of those?
Book a free 20-minute call first. No pitch, no obligation — just a walkthrough of where you actually are and which option (if any) makes sense.
What this saves you.
What you actually gain.
- A full-time senior marketing hire — salary, NI, pension, recruitment fees, and the months it takes to find and onboard the right person
- Paying full-time for strategic thinking that only needs part-time attention
- Managing three or four freelancers and agencies with no single person accountable for the outcome
- The risk of a permanent hire not being the right fit, discovered six months and one salary too late
- Senior-level thinking, without the overhead of a senior-level salary
- One accountable lead — someone whose commercial KPI is your pipeline, not just their own output
- Flexibility to scale involvement up or down as the business’s needs change, rather than being locked into a fixed headcount
- A framework applied consistently across every engagement, not reinvented from scratch each time
This isn’t “cheaper than an agency.” It’s the right amount of senior attention, for exactly as long as you need it.
Fractional leadership.
Real execution.
This isn’t strategy handed over as a slide deck for someone else to implement. Senior-level thinking on positioning, ICP, and campaign architecture, combined with hands-on execution when it’s needed — content, campaign build, reporting — so recommendations don’t sit in a folder unactioned.
You’re too close to your own marketing to see it clearly from inside the business. That’s not a knock — it’s genuinely hard to read the label from inside the jar. The job is being the outside, accountable read that finds the actual problem and stays involved until it’s fixed, not just diagnosed.
About Rashid
Chartered Marketer (CIM), founder of Zero6 Marketing, based in Bolton. Over ten years in B2B demand generation, including:
Waters Corporation
EMEA & Global Demand Generation
AppLocum
Head of Marketing
Zenith Technologies
Digital Marketing Manager
Founded Zero6 Marketing to bring embedded, senior-level demand generation leadership to businesses that need it without a full-time hire — across life sciences, complex B2B, and professional services.
"Rashid has consistently been a driving force behind our global demand generation success. His strategic mindset, deep understanding of the buyer journey, and ability to align marketing efforts with business goals have made a significant impact across regions."
— Global Biopharma Marketing ManagerIf your marketing isn’t working
and you’re tired of guessing why.
A Chartered Marketer. No account management layer. A direct conversation about what the data says and what to do about it first.