A free marketing diagnostic for HR consultancies — find out where your online presence is costing you enquiries.
Diagnosed by a Chartered Marketer with 10+ years in B2B marketing. Direct access — no account managers.
Employment law changes, right to work checks, disciplinary procedures, flexible working requests — HR consultancies have specific, timely expertise on the exact questions SME owners are searching for right now. Almost none of it is published in a form that earns search visibility or AI citations.
Most HR consultancies target "SMEs" — which is everyone with under 250 employees. No sector specialism, no size sweet spot, no named pain point. The firms that win online are the ones that say "we work with hospitality businesses with 10–50 staff who need employment law support without a full-time HR hire."
Referrals from accountants and solicitors are the primary source of new business for most HR consultancies — but the referral relationship is entirely unmanaged. No deliberate partner programme, no regular contact, no process for staying top of mind with referrers who see relevant situations every day.
Rashid Patel — Chartered Marketer (CIM), founder of Zero6 Marketing. 10+ years in corporate marketing across life sciences, complex B2B and professional services. Bolton based. Maximum four clients at any one time.
No login. No commitment. Upload screenshots of your homepage, Google Business Profile and map pack result and get a specific scored diagnostic for your consultancy.
Not sure which diagnostic is right for your business?
Run the professional services version — it covers all the sectors above.