Every prospect gets scored honestly — so we ran the same seven-category framework against our own site and pipeline. No editing the questions. No skipping the categories that would sting. This is the unedited report.
A clear ICP across pharma and local professional services, but not enough differentiation on what Zero6 uniquely delivers versus other marketing consultants — the methodology needs to be more visible.
Minimal search presence and no paid acquisition strategy. Pipeline is currently running almost entirely on direct outreach rather than organic or paid channels.
No homepage screenshot was supplied for this run, so CTA and UX specifics couldn't be visually diagnosed — the score reflects structure and form data only.
Zero reviews, no Google rating, nothing visible on file. For a professional services buyer who relies on third-party validation before engaging a consultant, this is the single biggest credibility gap on the report.
Below target — content is inconsistent and there's no established, repeatable point of view on pharma or professional services marketing challenges yet.
No structured referral strategy and no partner network in place. As a young consultancy, that means near-total dependence on personal outreach rather than word-of-mouth doing any of the work.
No formal lead management process and no visibility into conversion metrics — which makes it hard to diagnose exactly where enquiries are being lost.
Directly addresses the 0/100 reviews score. Five verified reviews from recent engagements immediately establishes the third-party credibility that professional services buyers look for before they'll take a call.
Formal referral agreements with reciprocal handoff and tracking, converting the 15/100 referral score into a repeatable channel that doesn't depend on cold outreach.
Gives immediate visibility into where the enquiry shortfall is happening, with a weekly review cadence to act on it.
A regular series addressing specific pharma and professional services marketing pain points, building the POV that lifts thought leadership past 55/100.
Directly addresses the 28/100 visibility score by generating inbound enquiries alongside outbound outreach, rather than relying on it exclusively.
The scoring framework weighs referral architecture, review strategy and website specificity the way professional services buyers actually decide: they search, they read reviews, they check the website, then they call. Every category above is scored against that journey — including when the honest answer is a zero.
Running it on our own site means you can see exactly what the output looks like — the score, the findings, the priorities — before you run it on yours. There's nothing hidden and nothing inflated. If it came back badly for us, it'll tell you honestly what it finds for you too.
Same scoring framework, run against your business. Free, AI-scored, reviewed by a Chartered Marketer — under two minutes. No commitment, no pricing conversation until you want one.