Three simple inputs — average client value, new clients per month, and where they come from — for an honest estimate of what you're leaving on the table.
Percentage of new clients currently coming from referrals
How much improved reviews could lift conversion from local and AI search
Conservative estimates. Your free diagnostic shows exactly where the gaps are in your business.
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Firms that have grown mainly on referrals rarely stop to ask what it's costing them to stay invisible everywhere else. Map pack rankings, AI search citations, a proper referral system, and a stronger review profile all represent revenue sitting just out of reach — but without a number attached, it's easy to leave as it is.
This calculator takes three simple inputs and produces a conservative, honest estimate of the total gap, broken down by source: what moving into the local search top 3 could add, what appearing in Google's AI answers is worth, what a deliberate referral and content system could bring in, and what improved reviews could lift from search conversion alone. It's the same estimate the full diagnostic goes on to show in detail — this is the quick version.
For a firm relying heavily on word-of-mouth, the total often reframes the conversation from "do we need marketing" to "which gap do we close first."
The free diagnostic scores your pipeline in detail — showing exactly which areas are costing you the most and what to fix first.
Find out where your gap is → Try all four tools →