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Referrals happening
by accident?

Tell us your business type and who you'd want to partner with. Get a structured referral programme, not a hope that clients mention you.

Who it's for
Professional services and B2B businesses that get the occasional referral but have never built a deliberate programme around it. If your best source of new business is "clients mention us sometimes" rather than a structured partnership, this is for you.
How it works
1
Tell us your business type and who you'd ideally want to partner with, a complementary firm your clients also use.
2
Add any context on what's already working or not: existing partnerships, past attempts, anything relevant.
3
Get a structured programme: who to approach and how, the reciprocal handoff process, and a simple way to track it.

First use free: email required after that.

Most referral "programmes" aren't programmes at all. They're a hope that happy clients mention you to someone else. Occasionally it works. It rarely compounds, because there's no defined partner, no clear ask, and nothing given back in return.

A working referral partnership needs three things: a specific type of partner whose clients genuinely need what you do, a clear process for handing a referral between the two of you, and a simple way to track whether it's actually happening.

This tool gives you a first draft of all three, calibrated to your business type and the kind of partner you'd want. It won't replace an actual conversation with a real partner, but it's a better starting point than "let's see what happens."

Want a full partner network built for you?

The full engagement identifies the right partners, structures the agreements, and runs the relationship, not just a first draft.

See your marketing score Talk to Rashid about your referral programme Try all the free tools →