Which leads are
actually sales-ready?
Enter your deal size and sales cycle. Get a scoring model that tells you which leads are worth sales’ time, and which aren’t yet.
First use free: email required after that.
Most disputes between sales and marketing over lead quality come down to one unresolved question: what actually counts as a good lead? Marketing counts against an MQL definition it controls. Sales judges leads against instinct built from experience. Neither is written down in a way the other agrees with.
A working lead scoring model separates two different things: company fit (could this account ever realistically buy from you) and buyer behaviour (are they showing signs of buying now). Scoring them together produces a single number that hides which problem you actually have, a fit problem or an engagement problem.
This tool gives you a first draft of both, calibrated to your sector, deal size and sales cycle, plus a specific line for when a lead is ready to hand to sales. It won't replace testing against your actual conversion data, but it's a much better starting point than sales and marketing arguing from different definitions.
Want this tested against your real pipeline?
The full engagement builds the scoring model, tests it against your actual conversion data, and gets sales and marketing agreeing on the same definition.
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