Marketing that builds authority, referrals and visible pipeline.
I'm a Chartered Marketer who works with professional services firms. I use a purpose-built platform to help accountants, solicitors, IFAs and management consultants win more of the right clients — without the cost and overhead of a full-service agency.
What the work looks like.
The platform accelerates my thinking — it doesn't replace it. I use these tools to research your market, sharpen your positioning and structure content and strategy that holds up commercially. Every output is reviewed, refined and signed off by me as a Chartered Marketer before it reaches you.
12 deliverables built for professional services.
From positioning to referral strategy — every deliverable built around how professional services clients actually choose their advisers.
Content Calendar
I build your 90-day content calendar mapped to your target client segments — the right topics, the right channels, scheduled for consistent visibility without the weekly scramble.
Review Management
I write branded responses to your Google reviews that sound like the principal wrote them — protecting your reputation and signalling the quality of your client relationships.
Content Writing
I produce thought leadership articles, LinkedIn posts and email newsletters in your voice — specific to your practice area, your clients and your market.
Proposal Builder
I produce professionally structured proposals for new client opportunities — tailored to the prospect, with clear commercial rationale and a compelling case for your firm.
Pricing Strategy
I help you articulate your pricing in a way that positions your expertise correctly and reduces the race-to-the-bottom conversations.
Network Reactivation
I help you identify dormant contacts in your network and produce personalised reactivation outreach — bringing lapsed relationships back into active pipeline.
Case Study Writer
I turn client outcomes into compelling case studies that build credibility with new prospects and answer the 'do you have experience with...' question before it's asked.
Referral Programme
I build a systematic referral programme that generates introductions deliberately — not accidentally — from your existing client base and professional network.
LinkedIn Strategy
I produce your LinkedIn content strategy, profile optimisation and posting schedule to build your personal authority in your target market.
Web Audit
I audit your website for positioning clarity, conversion gaps and missed opportunities — with specific recommendations ranked by commercial impact.
Client Audit
I produce a structured analysis of your current client base — identifying your most valuable relationships, potential expansion opportunities and where to focus retention attention — built from the data you already hold.
Content Repurposer
I take one piece of content — an article, a talk, a webinar — and repurpose it into posts, emails, blogs and scripts so every piece of thinking works harder.
Every output built around your firm's voice —
not a professional services template.
A positioning framework or thought leadership programme built from a general brief about your sector will produce content that sounds like every other firm in your space. The advice will be sound. The voice won't be yours.
Before any work starts, I run a structured intake session — The Voice Brief. It captures how your firm actually communicates: the formality level, the way you address clients, the client situations that best demonstrate your expertise, the phrases you'd never say to a serious client, and the uncomfortable truths you tell clients that most firms won't.
Every positioning framework, every piece of thought leadership, every referral system we build is calibrated against that brief. The result sounds like a specific person who has spent years advising clients in your field — not a template, and not like every other firm in your sector.
The platform accelerates production. The Voice Brief is what makes the output sound like you.
From first conversation to more of the right clients.
Free marketing audit
Answer 8 questions about your firm's marketing. You get a scored diagnostic report across six areas specific to professional services — positioning, visibility, reviews, content, referrals and pipeline. Free, instant, no commitment.
Discovery call with Rashid directly
A Chartered Marketer who reads your audit before we speak and arrives with a specific view on where your marketing is leaving growth on the table — and what to fix first.
Outputs built and validated for you
I use my platform to produce the work — proposals, content calendars, referral programmes, case studies, LinkedIn strategy — and review every output before it reaches you.
Ready to build marketing that wins the right clients?
Start with a free professional services marketing audit — or talk to me directly about your firm and what's getting in the way of growth.