Demand generation that connects marketing to pipeline.
I'm a Chartered Marketer who specialises in complex B2B. I use a purpose-built platform to run SOSTAC analysis, build ICPs, design ABM campaigns and produce sales enablement — senior expertise, without the cost and overhead.
What the work looks like.
The platform accelerates my thinking — it doesn't replace it. I use these tools to analyse faster, spot patterns earlier and build better strategy than a traditional agency process allows. Every output is reviewed, refined and signed off by me as a Chartered Marketer before it reaches your business.
12 deliverables built for complex B2B.
From SOSTAC analysis to cold outreach — every deliverable calibrated to complex sales cycles and multi-stakeholder buying committees.
SOSTAC Analysis
I run a full SOSTAC audit of your demand generation programme — situation, objectives, strategy, tactics, action and control — scored and prioritised for commercial impact.
ICP Builder
I define your Ideal Customer Profile with firmographic, behavioural and intent criteria, then turn it into account selection filters your sales team can use immediately — built from publicly available signals and your own customer intelligence.
Positioning & Messaging
I build differentiated positioning that holds up against category leaders — value proposition, proof points, objection handlers written for each buyer persona.
Campaign Analyser
I diagnose underperforming campaigns — channel mix, message relevance, targeting, conversion path — and deliver specific next-step recommendations with commercial rationale.
Champion Enablement Kit
I produce internal selling tools for your champion: business case template, ROI conversation framework, stakeholder map and objection guide.
Buying Signal Research
I run AI-assisted research to identify accounts showing buying signals — funding rounds, leadership changes, job postings, company announcements — and produce a structured BD brief with personalised outreach for the highest-priority accounts.
Prospect Research
I produce structured intelligence on target accounts from publicly available sources: company structure, strategic priorities, competitive positioning and buying committee mapping — so your sales team enters every conversation properly briefed.
Nurture Sequences
I write multi-touch email and LinkedIn nurture sequences mapped to pipeline stage — MQL to SQL, stalled opportunities, re-engagement.
ABM Strategy
I build your account-based marketing playbook: account tiering, personalisation framework, channel mix and measurement approach.
Cold Outreach Builder
I write personalised cold outreach sequences for email and LinkedIn — researched, persona-specific and built to book meetings.
Review Site Strategy
I build your review generation strategy across G2, Capterra and Trustpilot — category and profile optimisation guidance, review ask campaigns, and competitive response frameworks.
Retention & Expansion
I produce your post-sale marketing strategy: onboarding content, expansion triggers, advocacy programme and customer marketing calendar.
Every deliverable built around how your buyers actually make decisions —
not how most B2B buyers do.
A demand generation programme built from a general brief about your sector will produce messaging that sounds like every other B2B business in your space. The content will be professional. The positioning won't differentiate you.
Before any work starts, I run a structured intake session — The Voice Brief. It captures how your commercial team thinks about the market: the buying trigger that starts real conversations for you specifically, the language your best clients use when they first get in touch, the objections your sales team actually faces, and the phrases that would never appear in a serious conversation with a real buyer.
Every ICP framework, every campaign brief, every piece of sales enablement is built against that brief. Not against what a typical B2B buyer looks like — against what your buyers actually do.
The platform accelerates the work. The Voice Brief is what makes it work for your pipeline.
From SOSTAC audit to pipeline activity.
Free B2B marketing audit
Answer 8 questions about your demand generation programme. You get a SOSTAC-structured diagnostic report — six scored categories, priority fixes, quick wins. Free, instant, no commitment.
Discovery call with Rashid directly
A Chartered Marketer who reads your audit before we speak and arrives with a specific view on where your demand generation is leaking pipeline and what to fix first.
Deliverables built and validated for you
I use my platform to produce the work at speed — SOSTAC analysis, ICP builds, ABM strategy, cold outreach, champion kits — and review every output before it reaches your business.
Ready to build a real demand generation programme?
Start with a free B2B marketing audit — or talk to me directly about your pipeline challenges and what to fix first.