Free · Takes about 2 minutes

What is your buyer actually hiring you to do? Find out on the spot.

Five questions about your real customer. Get a written Ideal Customer Profile, a Jobs-to-be-Done statement and buying signals, built from your own answers, not a generic template.

Build your ICP
Please enter your company name.
Please describe what you sell.
Please describe your best customer.
Please describe what was happening before they came to you.
Please describe what they'd use instead.
Please enter a valid email address. We need it to show your result.

Building your ICP and Jobs-to-be-Done statement from your answers...

Something went wrong generating your ICP. Nothing was invented in its place. Please try again.

Ideal Customer Profile

Job to Be Done

Buying signals

    Disqualifying signals

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