I find what's holding your marketing back, identify what to fix first, and help you put it into practice.
10+ years of B2B and pharma marketing, now helping professional services firms and local businesses. Still working with life sciences and complex B2B.
Rashid Patel
Chartered Marketer (CIM)
Built a reputation over years. Most of your ideal clients still can’t find you online.
Bolton and North West businesses that need to be found when local customers search.
Multi-stakeholder deals where sales and marketing don’t speak the same language.
Where regulatory compliance meets a 12-month sales cycle.
“I do our marketing myself, in the evenings.”
You’re quick at the doing, especially with AI. What’s missing is someone checking you’re doing the right things.
“Our agency sends a report every month.”
Plenty of numbers, none tied to enquiries. Nobody is asking what should change next month.
“Our marketing manager is keen, but needs direction.”
And you’re the one giving it, squeezed in between running the business.
“We need more leads.”
Often you need better ones, and to know which channel actually brings them in.
“We tried LinkedIn and it didn’t work.”
It probably was never measured, so nobody really knows.
“We paid for a strategy once. It’s still in a drawer.”
A plan nobody acts on is worth nothing. I stay involved until it’s working, and where there’s a gap I’ll work directly in your website, email, CRM and social tools myself.
Your free marketing diagnostic combines your answers, your website if you share it, and what tends to work for businesses like yours to identify potential gaps across your marketing and recommend practical priorities.
Your score and findings appear on screen straight away, and the full report can be emailed to you. Nothing else happens unless you want it to. If you’d like help deciding what to fix first, book a free 20-minute call and I’ll go through it with you.
A solicitor’s buying journey and a lab equipment purchase aren’t scored the same way. The diagnostic categories are built around how your specific type of buyer decides, not a generic checklist applied to everyone.
Same rigour every time. Categories that reflect how your buyers decide.
Start your free diagnosticEvery framework on this page gets applied to Zero6 Marketing itself before it’s ever applied to a client. Here’s the actual result, run against the Z6 Framework.
You could. Here’s the actual difference between a prompt and a framework.
AI does the first pass. A Chartered Marketer can go through what the score means with you on a free call.
Start your free diagnostic"Rashid is an outstanding marketer. His knowledge of demand generation across multiple channels opened my eyes to the many new opportunities to communicate effectively with prospective customers. I have no hesitation in recommending Rashid as a highly skilled marketer who will be a valuable asset to any modern marketing organisation."
"Rashid is highly proficient in B2B marketing, blending strategic insight with practical execution. He excels at positioning solutions, engaging buyer journeys, and driving results. Whether crafting campaign strategies or optimising digital channels, his expertise is always evident. I highly recommend Rashid for any future opportunities."
"Rashid has consistently been a driving force behind our global demand generation success. His strategic mindset, deep understanding of the buyer journey, and ability to align marketing efforts with business goals have made a significant impact across regions. I highly recommend Rashid to any organisation looking to elevate their demand generation efforts."
See how Direction check, Growth Sprint and Fractional Marketing Leadership fit together, and which one’s right for where you are.
See how we work togetherFractional marketing leadership in Bolton, Greater Manchester and across the UK, for life sciences, complex B2B, professional services and local businesses, delivered by a CIM Chartered Marketer.
Explore Fractional MarketingOne article from each track, written from practice, not from a content calendar.
Copy-paste AI responses to Google reviews are now more common than human-written ones. And it shows. Here’s why specificity in your reply matters more than speed.
A buying committee’s real job is protecting each member from making a decision they’ll be held accountable for, not finding the best option.
A single MQL almost never converts in life sciences. Here’s why the standard MQL definition breaks down when procurement involves multiple stakeholders across a committee.
Start with the free diagnostic, then talk it through on a free 20-minute call.